2019
Blackotter
A clean marketing site with clearer pages and conversion paths.
Problem
Make the offer clearer and give visitors an easier path through the site.
What shipped
Shipped a responsive marketing site with clearer structure and reusable page sections.
How it was checked
Reviewed page flow, message clarity, and ease of future updates.
Approach
- Put the core offer first.
- Reduced clutter and made pages easier to scan.
- Built reusable front-end sections.
What I designed
- Homepage and internal-page layouts.
- Simpler navigation and page flow.
- Responsive layouts for desktop and mobile.
Testing
- Reviewed key page flows.
- Checked responsive layouts.
- Tested reusable page patterns.
What shipped
- A production marketing site for Blackotter.
- Reusable sections and page templates.
- Clearer paths across key pages.
Impact
- Improved the brand's web presence.
- Made future content updates easier.