Ecommerce Platforms
- Shopify / Shopify Plus
- Theme development
- Liquid templating
- Checkout customisation
- Shopify Functions
Open to new opportunities
I'm a designer & developer specialising in ecommerce
I design, build and tune storefronts. Most recently on high-traffic DTC brands where every little bug somehow appears after hours during a sale.
What I do for work
I design and build websites and interfaces, then keep improving them based on what the numbers say. A lot of my work sits across UI, UX, frontend development, testing, and performance. If something feels clunky, slow, or is leaking conversions, that is usually where I start.
Core skills
Frontend Development
- JavaScript
- HTML / CSS
- Responsive UI builds
- Performance optimisation
Testing + Optimisation
- A/B testing
- Conversion rate optimisation
- Landing page experimentation
Analytics + Marketing Tools
- GA4 (Google Analytics)
- Klaviyo
- Google Merchant Center
- Ecommerce tracking
- SEO optimisation
Where I've worked
Frontend Developer • Ecommerce Engineer
- Built and maintained Shopify stores across brands including Focus Factor and Flat Tummy Co.
- Built custom Shopify themes with Liquid, JavaScript, HTML, and CSS.
- Implemented Shopify Functions, cart validation, and promotional logic.
- Built bundle builders with custom cart behaviour.
- Built Checkout UI extensions tailored to each brand.
- Improved PDPs and storefront performance to support conversion and SEO.
- Integrated GA4, Klaviyo, and Google Merchant Center for tracking and reporting.
- Worked with marketing teams to ship campaigns, landing pages, and promotions.
Partner • Designer • Frontend Developer
- Designed and built websites and digital interfaces across a wide range of client projects.
- Built responsive websites and ecommerce interfaces with HTML, CSS, and JavaScript.
- Worked directly with clients on branding, UX, and website strategy.
- Delivered websites focused on usability, performance, and visual design.
Featured projects
2018 - 2026
Flat Tummy Co
A Shopify storefront built and maintained for responsive merchandising and everyday ecommerce work.
2024
Focus Factor Shopify
A Shopify storefront shaped around clearer purchase paths and flexible merchandising.
2022
Synergy CHC Redesign
A redesign concept for a cleaner multi-brand site that could scale more easily across the business.
2021
Flat Tummy App Website
A marketing site concept focused on product storytelling, pricing clarity, and sign-up conversion.
2021
Flat Tummy Fitness Signup
A streamlined signup flow designed to make onboarding clearer across desktop and mobile.
2021
Focus Factor App
A web app designed to support account flows, guided use, and deeper product engagement.