2018 - 2026
Flat Tummy Co
Ongoing Shopify storefront development and maintenance.
Problem
Support a Shopify store with frequent campaign and merchandising changes.
What shipped
Maintained and extended the storefront across homepage, collection, and product pages.
How it was checked
Reviewed update speed, merchandising flexibility, and shopping-flow clarity.
Approach
- Built around day-to-day ecommerce needs.
- Prioritised reusable Shopify sections.
- Kept shopping flows clear across devices.
What I designed
- Storefront patterns for merchandising and product discovery.
- Responsive browsing and product-page layouts.
- Reusable theme structures.
Testing
- Checked updates across devices.
- Reviewed campaign requirements before rollout.
- Tested reusable sections.
What shipped
- Shopify template and section updates.
- Responsive homepage and product-page improvements.
- A more maintainable storefront.
Impact
- Made campaign updates easier.
- Kept the shopping experience more consistent.