2018 - 2026
Focus Factor Shopify
Shopify storefront design and development for Focus Factor.
Problem
Improve brand pages, product education, and purchase paths.
What shipped
Delivered Shopify templates with clearer structure and better responsive behaviour.
How it was checked
Reviewed purchase paths, merchandising updates, and device behaviour.
Approach
- Built around product and merchandising needs.
- Kept page templates flexible.
- Supported ongoing testing and campaign changes.
What I designed
- Homepage, landing, and product templates.
- Responsive layouts for product education and purchase actions.
- Promotion and merchandising sections.
Testing
- Reviewed templates before implementation.
- Checked mobile and desktop purchase paths.
- Tested that updates did not break layouts.
What shipped
- Production Shopify templates.
- Responsive improvements across shopping flows.
- A more flexible storefront.
Impact
- Made the store easier to merchandise.
- Made purchase paths clearer.