2019
Cellion
Website concepts focused on clearer product messaging.
Problem
Explore a cleaner site direction and clearer product messaging.
What shipped
Delivered concept directions the team could compare and refine.
How it was checked
Reviewed message clarity and usefulness for next-step planning.
Approach
- Explored multiple homepage directions.
- Focused on message clarity and scanability.
- Compared structure, tone, and hierarchy.
What I designed
- Homepage concept directions.
- Cleaner spacing, typography, and content grouping.
- A simpler structure for product information.
Testing
- Reviewed concepts with the team.
- Compared hierarchy choices.
- Checked whether the patterns could scale.
What shipped
- Multiple homepage concept directions.
- A clearer layout direction.
- Design files for internal planning.
Impact
- Made the product story easier to review.
- Gave the team a clearer starting point.