2021
Flat Tummy Website
A marketing website concept focused on product storytelling, pricing clarity, and sign-up conversion.
This concept explored a clearer Flat Tummy website with more room for product story, pricing, and sign-up flow.
Focus areas:
- Built a stronger landing page hierarchy around the core value proposition.
- Designed pricing and FAQ pages to answer key objections faster.
- Kept the layout flexible enough for campaign traffic and future growth.
- Worked closely with key stakeholders throughout the concept process to keep direction, messaging, and priorities aligned.
Outcome:
A cleaner website direction that supported acquisition while staying closely tied to the broader brand experience.