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2021

Flat Tummy App Website

A marketing site concept for the Flat Tummy app.

Client: Flat Tummy Fitness

Role: Product Design

  • Marketing Site
  • Product Design
  • Responsive Design

Problem

Explain the product, pricing, and signup path more clearly.

What shipped

Produced a marketing-site concept with clearer homepage, pricing, and FAQ pages.

How it was checked

Reviewed pricing clarity, common objections, and campaign use.

Approach

  • Started with the main user questions.
  • Mapped the key signup decisions.
  • Kept the structure flexible for campaigns.

What I designed

  • Homepage concept.
  • Pricing and FAQ page concepts.
  • Responsive layouts for campaign traffic.

Testing

  • Reviewed the concepts with the team.
  • Checked pricing and FAQ clarity.
  • Tested whether page patterns could support future campaigns.

What shipped

  • Marketing-site concept direction.
  • Homepage, pricing, and FAQ structures.
  • Responsive design patterns.

Impact

  • Gave the app a clearer website direction.
  • Made pricing and signup content easier to plan.

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