2021
Flat Tummy Fitness Signup
A two-step signup flow for desktop and mobile.
Problem
Make signup easier to understand and complete.
What shipped
Shipped a simpler two-step responsive signup flow.
How it was checked
Tracked completion rate, step drop-off, device split, and support feedback.
Approach
- Mapped the path from landing page to account creation.
- Reduced each screen to the required information.
- Designed desktop and mobile together.
What I designed
- A clearer step-based signup pattern.
- Form layouts, copy hierarchy, and error states.
- Desktop and mobile variants.
Testing
- Reviewed the workflow with the team.
- Checked spacing, tap targets, and form clarity.
- Measured completion and drop-off after launch.
What shipped
- A production two-step signup flow.
- Updated copy and responsive form patterns.
- A clearer handoff into account setup.
Impact
- Made onboarding easier to track and improve.
- Gave the team clearer data for future changes.