2021
Focus Factor Web Experience
A browser-based web experience designed to support account flows, guided use, and deeper product engagement.
I designed and built this web experience as a practical product layer connected to the wider Focus Factor ecosystem.
Scope:
- Designed flows and screens to keep things clear and low-friction.
- Built responsive frontend interfaces for key account and engagement journeys.
- Aligned visual and interaction patterns with the existing brand.
- Kept key stakeholders closely involved so product priorities and experience decisions stayed aligned during the work.
Outcome:
A production web experience that improved usability and gave the brand a stronger digital touchpoint beyond the marketing site.