2024
Focus Factor Shopify
A Shopify storefront shaped around clearer purchase paths and flexible merchandising.
I handled this storefront end-to-end on Shopify.
Scope:
- Designed page templates and commerce flows around the brand story and product range.
- Built the Shopify implementation across key landing and product pages.
- Tuned responsive behaviour so the site stayed usable on mobile and desktop.
- Worked closely with key stakeholders so merchandising needs, brand direction, and conversion priorities stayed aligned.
Outcome:
A production ecommerce site with cleaner purchase journeys and a flexible setup for ongoing merchandising updates.