2022
Synergy CHC Redesign
A multi-brand website redesign concept.
Problem
Explore a clearer structure for a multi-brand company site.
What shipped
Produced redesign concepts for the homepage, about page, and brand pages.
How it was checked
Reviewed structure, consistency, and usefulness for planning.
Approach
- Started with site structure.
- Clarified hierarchy and navigation.
- Kept brand pages connected but distinct.
What I designed
- Concepts for the homepage, about page, and brand pages.
- Cleaner navigation and page structure.
- Template ideas for a more consistent site.
Testing
- Reviewed the concepts internally.
- Compared page types.
- Checked brand-page flexibility.
What shipped
- A multi-page redesign concept for Synergy CHC.
- Template directions for the site.
- A reference for future implementation.
Impact
- Made the site structure easier to discuss.
- Gave the team a clearer reference.