2020
WONE
Concept screens for a future ecommerce direction.
Problem
Explore future digital directions for WONE.
What shipped
Produced concept screens for navigation, collection, and product pages.
How it was checked
Reviewed visual direction and usefulness for future design work.
Approach
- Explored ideas without production limits.
- Focused on key ecommerce moments.
- Looked at navigation, collections, and product pages.
What I designed
- Homepage, navigation, collection, and product-page concepts.
- Layout and typography directions.
- Visual patterns for future work.
Testing
- Reviewed consistency across screens.
- Checked usability of the visual direction.
- Tested how far the direction could stretch.
What shipped
- A concept suite across multiple key page types.
- A visual direction for future reference.
- Ideas for later design work.
Impact
- Gave the brand a clearer digital direction.
- Created a useful design reference.