I'm a designer & developer specialising in ecommerce

I design, build and tune storefronts. Most recently on high-traffic DTC brands where every little bug somehow appears after hours during a sale.

View all projects LinkedIn

What I do for work

I design and build websites and interfaces, then keep improving them based on what the numbers say. A lot of my work sits across UI, UX, frontend development, testing, and performance. If something feels clunky, slow, or is leaking conversions, that is usually where I start.

Core skills

Ecommerce Platforms

Shopify / Shopify Plus
Theme development
Liquid templating
Checkout customisation
Shopify Functions

Frontend Development

JavaScript
HTML / CSS
Responsive UI builds
Performance optimisation

Testing + Optimisation

A/B testing
Conversion rate optimisation
Landing page experimentation

Analytics + Marketing Tools

GA4 (Google Analytics)
Klaviyo
Google Merchant Center
Ecommerce tracking
SEO optimisation

Where I've worked

Frontend Developer • Ecommerce Engineer

Synergy CHC · 2018 - 2026

Built and maintained Shopify stores across brands including Focus Factor and Flat Tummy Co.
Built custom Shopify themes with Liquid, JavaScript, HTML, and CSS.
Implemented Shopify Functions, cart validation, and promotional logic.
Built bundle builders with custom cart behaviour.
Built Checkout UI extensions tailored to each brand.
Improved PDPs and storefront performance to support conversion and SEO.
Integrated GA4, Klaviyo, and Google Merchant Center for tracking and reporting.
Worked with marketing teams to ship campaigns, landing pages, and promotions.

Partner • Designer • Frontend Developer

Clue Design · 2007 - 2018

Designed and built websites and digital interfaces across a wide range of client projects.
Built responsive websites and ecommerce interfaces with HTML, CSS, and JavaScript.
Worked directly with clients on branding, UX, and website strategy.
Delivered websites focused on usability, performance, and visual design.